Case study ( subject accounting theory) Assignment

Case study ( subject accounting theory) - Assignment ExampleThe society shareholders had been complaining of airlines image and share prices have faced a slowdown. The profits also have declined and for the second consecutive time. Problem 1 Hidden fees Ryanair required its passengers to tell in online for boarding and arrive at the airport with the boarding pass. If the passenger failed to do so, he or she would have had to put up a fine of 70. A re event of boarding pass invites a energise of 70 (Pope, Is this the advent of a new caring, sharing Ryanair?). Another issue with hidden fees is with the baggage standard norms and charges associated with it. Ryanair has been famous for having one of the strictest baggage allowances in Europe. The airline allows a baggage size of 55cm x 40cm x 20cm which is even little that what IATA standardizes as baggage allowance. Also, the airline charged a pretty high sum of 60 at the bag drop counters and boarding gate. Measures taken The char ge for not checking in online remains unchanged. The argument put forward by Ryanair is that if a passenger can come forth with his passport, he can check in online as well. This is one criticism that the company refuses to drive. They deny that the hidden charges are hampering companys brand image and need to be tackled. ... caller-out chief says that they are actively participating in improvising on customer service and actively listening and responding. As a part of the initial step towards better customer service, the company has reduced these charges to 30 at the bag drop counters and 50 at the boarding gate. The company also plans to put an remnant to hefty fines on baggages that weigh a little heavier or are just repulsely larger. It also announced an allowance of a second carry in baggage that shall be limited by the measure of 35 x 20 x 20cm over and above the pre-existing 10 kg baggage allowance (Ryanair Rolls Out More Customer Service Improvements). Analysis The rea sons provided for impositions for not checking online are unreasonable. People might not accept the reason that checking online is as cultural as carrying a passport while taking a flight. Technology has made online access easier. It shall be a head of time until people get used to the idea of boarding online. Moreover, not all airlines view online check-in likewise. Until then, hefty fines on not checking in online is pestiferous to company image. Strict rules on baggage size have been detrimental to companys brand image. Complains have gone unheard over slight mismatches in size inviting heavy fine impositions. Such brand reputation goes a long way in bringing down customer count, account book of mouth reputation spreads stronger and faster for factors that are unacceptable by consumers. In this view, small improvements in baggage allowances shall be welcomed but the change in consumer perception shall take long to change unless the fuss over extra handle size or extra wheels are not eliminated.