Starting Cookie Business Assignment Example | Topics and Well Written Essays - 1500 words - 5

Starting Cookie Business - Assignment Example Debbi’s cookies were hugely popular amongst her relatives, friends and Randy’s clients and therefore could easily start a cookie business. Randy, as an economist was able to calculate the start-up cost and could contribute to the management of the business. Hence their skills were complimentary which was hugely beneficial for their future business. It was the popularity of Debbi’s cookies amongst Randy’s clients that gave birth to the idea of starting a cookie business. Her cookies were in great demand and Debbie believed that she could exploit her expertise in making cookies. Debbi’s goals were to bake great cookies and provide customers with a unique experience. Ensuring customer satisfaction through quality goods and caring and make them feel special was important for Debbi. Randy’s goals for the business was to make it successful by using technology to enhance information flow for effective decision making regarding operational efficiency, administration, and management of its various stores. He primarily believed that mechanistic work should be delegated to machines and people should use their creativity and skills to augment business productivity through direct input like interacting with customers directly. Debbi faced a huge dilemma while opening her second store of Mrs. Fields’ Cookies because she believed to be proactive in business and loved baking cookies and serving to customers. She believed that she should be involved in the business and with the second store, she would not be able to be in two places at the same time. She was not comfortable with delegation as she preferred to being hands-on! Her management style fundamentally relied on developing unique customer relationship based on trust and caring.  Thus providing customers with quality cookies and making them feel important were key ingredients.